The 1-Sentence Elevator Pitch (that converts like crazy)

5 years ago, I'm at my first pitch competition and an investor asks: "What is your business?"

My brain freezes.

Then for the next five painful minutes, I ramble about features and technical details while he zones out and then moves on to other founders. (who can explain what they do in one sentence)

That moment taught me this:

If you can't clearly explain how you help people, you'll struggle to get customers, investors, or anyone to care.

The founders who got funding that night had one thing I didn't: clarity.

A business helps someone solve a specific problem. That’s it!

I created an easy way for you to sound like a Pro every time you answer the question “what does your business do?”

Use it:

• with Investors

• customers

• suppliers

• on a Sales Page

• in Person

• in an email

• social Media

I call it the 1-Sentence Elevator Pitch:

Fill in the blanks:

I help [TYPE OF PERSON] who struggle with [SPECIFIC PROBLEM] achieve [SPECIFIC OUTCOME] in just [TIMEFRAME] without [THING THEY FEAR/HATE]

Examples:

Service Business:

• I help busy moms who struggle with meal planning create a full week of healthy meals in just 2 hours without spending all Sunday in the kitchen.

• I help small business owners who struggle with Google reviews achieve 20+ five-star reviews in just 2 weeks without feeling sleazy.

Ecommerce:

• We help busy professionals who struggle with finding quality workout clothes get a complete athletic wardrobe in just one order without trying on 20 different styles.

• We help coffee lovers who struggle with inconsistent morning coffee get café-quality espresso at home in just 5 minutes without barista training.

SaaS:

• We help small business owners who struggle with tracking expenses have organized finances in just one click without hiring a bookkeeper.

• We help sales teams who struggle with following up on leads achieve 40% more closed deals in just 60 days without manually tracking every prospect.

Now YOUR turn:

Your One-Sentence Elevator Pitch":

I am going to say this over and over.  Do not overthink this.

Action > Perfection.

Hit reply and let me know your “I help” statement!  Love seeing this come to life..

Talk soon,

Noemi