A day in the life: what a normal day looks like without a boss (at 7 figures)

I’ve never shared this before..

Read to the end and you’ll notice something interesting.

Most "day in the life" posts are either overly polished or completely fake. This is the real deal, my actual day, unfiltered.

7:00 AM - My alarm goes off, but I'm already half awake. Twelve years of entrepreneurship has trained my body to wake up ready for action. I fire up the espresso machine.

7:15 AM - Now for my daily financial ritual. I settle into my kitchen table with coffee and pull up my financials (I use YNAB app). Personal checking, business accounts for both companies. I review it all. Every single day.

(I've hacked consistency by pairing my financial review with my love for coffee. When you link a new habit to an existing daily ritual you love, it becomes a habit.)

Three transactions to categorize. Takes maybe 5 minutes. When you're running multiple income streams, you need to know exactly where every dollar flows.

Note: I only track operating expenses and leave COGS to the accountants in QuickBooks for my product business. I use Profit First methodology to manage my cash flow.

7:30 AM - Still sipping my coffee. Time for calendar review. Two things: check my meetings, then add any TO DOs to today's calendar. Today looks manageable: team meeting at 11, EO prep at 2pm, approve LinkedIn content ideas. I add in drive time, lunch and workouts.

7:45 AM - Dog walk and quiet time. My giant schnauzer is already at the door, tail wagging like this is the best thing ever. We do our 20-minute loop around the park. This is when my brain shifts from tactical to strategic thinking. No phone, no podcasts, just me, the dog, and whatever ideas surface.

Today I'm processing last night's EO call about subscription models. Could we add recurring revenue to our industrial water business? The dog investigates every tree while I mentally sketch out a potential maintenance service offering.

8:30 AM - Breakfast and notifications. Usually eggs and toast or oatmeal while scanning notifications. My content manager posted at 5am on LinkedIn. 147 comments already. The audience loves authentic founder stories lately.

9:00 AM - In my home office, start the day. Decision time: which fire needs attention first? Content manager sent post ideas for review, there's a $12K fulfillment issue, ops manager Slacks that we got a new Lovable sponsor deal, and last week’s app idea is still bouncing around my head.

9:30 AM - After guiding my team to put out fires, I open Lovable and start sketching a founder productivity tool. There's something magical about building when your brain is fresh.

11:00 AM - Team standup. Last week's metrics: 23 new leads, $47K closed orders, 155 new newsletter subs, 1,985 new LinkedIn followers, 3 new brand sponsorships closed. We identify cracks in the foundation BEFORE they become problems. Leads from SEO dropped again, we note it and add action items to fix it. Everyone on the team is clear on their weekly actions, no blockers. Let’s go.

11:30 AM - Full flow state. Writing functions in Blink for my new digital course for founders. This is my favorite kind of creativity - building something that is totally in my zone of genius.

12:30 PM - Lunch, then LinkedIn strategy session with my content person. Planning next week's theme: "What they don't tell you about 7-figure businesses." I share war stories, she polishes them into scroll-stopping content. We use Stanley AI to analyze and write amazing posts.

2:00 PM - Tomorrow I'm presenting my business case study to eight other founders. These aren't networking events, these are my people who understand payroll weight, decision loneliness, and revenue milestone adrenaline rushes. EO is my peer to peer network of the people that truly have my back and vice versa.

3:00 PM - I manage my energy by preparing for my afternoon slump with cardio. Peloton HIIT workout. 20 minutes, feeling energized again.

3:30 PM - Recording video for module three of my founder course: "Ship Ugly: Create a business in 30 days."

5:00 PM - Get ready for tonight's EO event to see Colin O'Brady speak (the guy who walked through Antarctica alone - 11 world records, was on Joe Rogan).

6:00 PM - Founders gather at the venue. We chat, have dinner, then listen to Colin's talk about mental and physical discipline. Best talk I’ve heard all year!

Watch his Joe Rogan interview here:

8:45 PM - Home, my husband and I debrief over tea, what resonated from Colin's talk about mental discipline and how it applies to our businesses and life.

9:30 PM - I get ready for bed and protect my 8+ hours per night. Quality sleep is non-negotiable.

Here's what you probably noticed: I don't actually "do" much.

At least on the surface. I don't have back-to-back meetings. Just one weekly team call. I'm on Slack daily with my team, but mainly I do things I enjoy.

What I delegate:

• Update KPIs

• Lead generation

• Content creation

• Customer service

• Reconcile Quickbooks

What I actually do:

• Create initiatives, then give them to specialized people to own

• Support, train, and remove roadblocks for my team

• Implement systems, processes and AI automations

• Weekly health check of my business through KPIs

• Solve problems that bubble up to my level

• Launch new initiatives and experiments

• Create long and short-term goals

• Strategy to help us reach them

That's it.

The breakthrough happened when I realized my job isn't to work IN the business, it's to work ON the business. My highest value isn't in execution; it's in vision and strategy.

*Quick note: I used to do everything myself - talking to customers, making sales, packing orders. (and loved being hands on) But that only works in the early phase and at some point you become a bottleneck. To scale, you'll have to let go and automate.

Here are the top lessons that actually changed everything:

Lesson #1: Your morning 60 minutes set the foundation. Coffee + financials + calendar + dog walk (quiet time) for me. When I nail this foundation, everything flows.

Lesson #2: Habit stack the hard stuff with things you already love. I've cracked the code on consistency by pairing my financial & calendar review with my coffee addiction. When you link a new habit to an existing ritual you love, it becomes automatic.

Lesson #3: Know your numbers daily, not quarterly. Five minutes of finance review creates clarity. You can't make good decisions without good data, and you can't get good data without daily habits.

Lesson #4: Energy management > time management. That 3pm workout isn't just about fitness, it's about recharging when I know I'll hit a wall.

Lesson #5: One quick weekly team meeting. Get your team on the same page, remove blockers and get the whole team to focus on the weekly goals.

What's your highest leverage daily habit? Hit reply and tell me.

Talk next week,

Noemi